Planning & Strategy

Help with Complex Decisions

It’s often difficult to be objective about your own business. If you sense you’re too close to the trees to see the forest, we can help. We have years of experience in Business Planning and Strategy Development and offer a range of services to help inform your decision-making process. 


Mission Statements
A process of discovery—what is your purpose and whom does it serve? 

The discovery phase helps to reinforce positive strengths, but also identifies where companies may be straying from their core mission. Does an expansion of the mission strengthen the overall brand, or does it dilute the existing elements? This process of creating a mission statement has become an invaluable tool for establishing focus and meaning for a company. It often acts as a compass for evaluating the course in which a company is heading.

Business Reviews
Taking a Deep Breath and Looking Around

Our strategic planning process is designed to give you a clear, objective picture of the environment within which you operate and the strengths and weaknesses of your organization, so that you may thrive within that environment.

Depending on the extent of your requirements, we may review any or all of the following aspects of your organization:

History
Competitive Analysis
Business Goals
Market Assessment
Sales Structure and History
Reporting
Customer Service

 

 

 

 


The net result is a formal analysis of your organization’s strengths and weaknesses and your ability to attack market opportunities and minimize lurking threats.

Marketing Assessments

Our clients often ask for objective third party assessments of various aspects of their organization.  Hard questions asked while scoping a project can lead to the decision to test the need for long-held assumptions. Marketplaces change. Organizations evolve. Our work, with a broad range of companies across many industries over a ten year period, put us in a unique position to help.

The requirements of each client determine the scope of work we do. Our planning process could involve a more focused assessment of elements within a marketing plan or an overall review of the marketing environment.

Assessment Services include:

Competitive Analysis & Industry Review
Customer Segmentation
Mystery Shoppers
Customer Experience Modeling
Focus Groups
Positioning and Brand Critique

 




Marketing Strategy

We can help develop a marketing strategy and recommend the best tactics – tactics which may or may not include interactive technologies. Our process formally defines a plan of action as well as a framework within which to make decisions.

Marketing Strategy Steps:

Define competitive advantage and unique selling proposition.
Define success factors and benchmarks
Articulate brand and positioning strategies
Identify customer segments
Determine purchase decision variables
Recommend pricing strategy
Develop sales and distribution strategy
Develop or refine brand identity if required
Recommend best communication strategies and advertising mediums
Create advertising programs, sales collateral and materials
Sales and customer service training
Define budget and recommend timelines

 

 

 

 

 

 

 

 
Mars Hill Group


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